Andrew Bell is the Managing Director of Nifty Personal Loans and the ASIC approved Responsible Manager for Nifty Loans’ credit licence. He holds a Bachelor’s degree in Business Management from the University of Queensland and began his career in finance by landing a graduate position within a large financial company.
Prior to starting Nifty, Bell worked his way up in a finance and lending business. There he advanced through several roles in loan assessment, collections, marketing, legal compliance, systems development, and more.
This work ultimately opened his eyes to the potential for a personal finance business of Nifty’s calibre. Changing times in the finance sector had left lenders to become set in their ways and he could see so many opportunities to innovate and improve on services, without bloating the consumer costs with big overheads. Ultimately, Nifty was born out of this desire to do more with less, and do better.
Nifty Loans began with just 2 employees offering loans up to $1,000. Yet, within just a few years time, it had grown into a thriving small enterprise. At the heart of the company’s success has been its bespoke lending platform tailored specifically to its requirements.
Since founding Nifty in 2016, Bell has continued to make waves within the local financial sector for his continued ambition and willingness to adopt emerging technologies. He has been listed as one of Australia’s Top 100 Entrepreneurs by Business News Australia and was recently a finalist for the Brisbane Young Entrepreneur Awards.